In our article that handing out promotional items can be a great method for your company to gain branding exposure and maintain your name before potential and past customers. It is no secret that people enjoy freebies, regardless of whether they require it or not, a person will most likely be enticed by a freebie handed out to them. While it could seem like a loss of money to hand out gifts like mugs or pencils with personal notes, it could actually be a fantastic opportunity to boost sales. We've put together 3 benefits of giving away promotional merchandise to your customers.
It's better to get more than you'll lose.
Research has shown that people actually prefer getting more of something than receiving a discount. Based on a study in Journal of Marketing, people prefer to receive more than receiving discounts. The result is that the majority of people see that a freebie is a benefit and a reduction as an expense. Therefore, even though it's not economically feasible, we would prefer to gain more than lose.
Giving a free gift with every purchase boosts sales
The same journal published studies that showed that sales were higher when a freebie was included in a purchase regardless of whether it was specified what the gift was. Retailers are able to give small items in the event that they are not specific. This is due to the fact that the emotions of our customers can influence our buying decisions. Sneak a peek here to find out extra resources on free samples.
People will repay the favor
Take a look back at the last time that you attended dinner parties. You brought a bottle of wine or a bouquet of flowers for the host? Think back to the last time you went to an event for dinner. The guests probably provided you with a gift to thank you for the visit and as a thank you gift. This same principle applies when giving away stuff to your customers . This is also known as the reciprocity rule. A study conducted by Gardner (2005) found that the feeling of obligation to repay an offer "can happen even though we may never have requested the favour in the first instance". After a customer has had a taste of your product it is likely that they feel more obligated to purchase more than what they were offered. Another instance of reciprocity occurs when you're shopping in a store where you come across a booth that offers free samples of food items. You take one and are then obligated to buy the larger version.
These three advantages show how when your customer receives an offer for free and they respond with surprise and sometimes in a non-conscious ways. From this, your business will be acknowledged for its generosity through increased custom.
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