There will 2 separate layouts for the 2 separate methods of distribution.

The first is the website layout. Obviously, though, it won't just be a panel comic in the content area.

It will work to give the feel of turning the pages of a book. In the middle of the < > navigation will be a link to the table of contents for the issue. Simple and clean.

The second way will be scrolling, like the Blizzard Insider does. This would be the most fitting to the email distribution. The articles here would be even more chopped and condensed, with a link at the end for the unfiltered story (the website one).

Tweaks to this idea or entire over hauls are welcome to discussion.